Pinterest Ad Campaign Summary Report

Campaign: Reina Living

Reporting Period: Last 7 Days
Conversion Window: 30/30/30

Key Performance Metrics

• Total Spend: $12.37

• Total Impressions: 2,809

• Total Pin Clicks: 19

• Cost Per Mille (CPM): $4.40

• Cost Per Click (CPC): $0.65

Performance Trends

• The campaign achieved steady impressions and ad visibility, indicating good audience reach.

• Engagement levels (Pin Clicks) were relatively low compared to impressions, suggesting potential areas for optimization in creative appeal or audience targeting.

• Ad Spend remained minimal, which may limit the campaign's overall impact and visibility.

Ad Formats & Creatives

• The campaign utilized Video Ads to showcase Reina Living’s products.

• The featured creative: “Elevate Your Space - White Couch” (Video ID: 687279399593)

• Ad Group: 2024 Q4 | Automated (ID: 2680083744479)

Insights & Recommendations

1. Increase Budget for Greater Reach & Engagement:

   • A small spend of $12.37 limits campaign potential. Consider increasing budget for wider exposure.

2. Optimize Creative Performance:

   • Explore A/B testing with different ad creatives to improve click-through rates.

   • Assess video engagement data to refine content strategy.

3. Refine Audience Targeting:

   • Adjust targeting parameters to reach a more engaged audience.

   • Leverage Pinterest audience insights to identify high-converting demographics.

4. Enhance Call-to-Action (CTA):

   • Experiment with stronger CTAs to encourage more clicks.

   • Consider retargeting engaged users for improved conversions.